Portugal has initiated a campaign aimed at attracting Brazilian tourists, with a special emphasis on art as a central theme. In 2023, over 1.1 million Brazilians traveled to Portugal, making them a significant demographic for tourism. This campaign will target the nine countries that contribute the highest number of visitors to Portugal.
Portugal is rolling out a significant international campaign aimed at attracting Brazilian tourists, highlighting art as a key focal point. With over 1.1 million Brazilians visiting the country last year, they play a crucial role in enhancing the local economy. Notably, Brazilians lead the charge in wine tourism, particularly in regions like Cartuxa in Évora, where seven out of ten visitors are from Brazil. Many have already made the journey across the Atlantic, having purchased their tickets in advance.
Portugal has launched a vibrant campaign aimed at attracting Brazilian tourists, with a strong emphasis on art. This initiative seeks to highlight the nation’s artistic heritage, showcasing how art permeates every aspect of life in Portugal—from its landscapes and flavors to its traditions. In 2023, Portugal welcomed 26.5 million tourists, marking a 19% increase from the previous year, with tourism contributing nearly 20% to the country’s GDP and serving as a significant source of employment.
Notably, around 80% of foreign tourism workers in Portugal are Brazilian, which enhances the experience for visitors by facilitating communication and providing warm, friendly service. The campaign, titled “Portugal is Art,” portrays the country as a dynamic canvas where art is woven into the fabric of daily life. With a territory smaller than that of Rio de Janeiro, Portugal offers remarkable diversity, inviting travelers to explore a land where every experience is infused with cultural richness and artistic expression.
North American tourists
Portugal has unveiled a campaign aimed at attracting Brazilian tourists, while also targeting North Americans who have discovered the country over the past three years. VisitPortugal, the organization behind the initiative, highlights the appeal of Portugal’s favorable climate and high-quality public services, which have drawn many North Americans to invest in the local real estate market.
The campaign emphasizes the beauty of traditional artisanal techniques that have been passed down through generations, resulting in unique handcrafted pieces. Additionally, it showcases the vineyards that are cultivated with a deep respect for tradition, producing wines rich in history and flavor.
Portugal also aims to position itself as a gateway for travelers seeking to experience the Camino de Santiago in Spain. The campaign highlights a harmonious blend of sacred art and well-being, offering serene spaces that promote inner peace. Natural landscapes and cultural heritage provide the perfect backdrop for reflection and mindfulness during journeys like the Camino.
Accompanying this artistic and spiritual exploration is a culinary scene where age-old techniques are reimagined, creating surprising flavors and dishes that delight the senses.
