The year 2025 was marked by widespread price increases across multiple sectors, with real estate standing out as one of the areas experiencing the most significant growth compared to the previous year. Several economic and structural factors contributed to this acceleration, reshaping both the sales and rental markets.
Data from the real estate platform Imovirtual shows that the average advertised price for a home rose substantially, climbing from €350,000 in 2024 to €420,000 in 2025. This €70,000 jump represents an increase of around 20%. The rise has been largely attributed to limited housing supply, sustained buyer demand, and the continued appreciation of regional property markets. As a result, price growth has spread across the country instead of being concentrated solely in major metropolitan areas.
Rental prices also increased, though at a slower pace. The national average rent went from €1,250 to €1,300, reflecting a 4% rise, or an additional €50 compared to the previous year. While this growth was more moderate overall, sharper increases were recorded in districts that historically had the lowest rental costs.
According to Tiago Ferreira, Head of Real Estate Operations in Portugal at OLX, the latest figures reveal a housing market that is increasingly uneven and fragmented. He notes that strong pressure to purchase property continues to push demand toward new regions, leading to rising prices beyond traditional urban centers. This shift, he explains, reflects deeper structural changes in how people search for housing in Portugal, driven both by necessity and by ongoing supply constraints.
